Reading ranks highly for business

by James Renoux-Wood Thu 17 July 2014, 5:07 pm

Reading has been ranked among the top 10 European business cities of the future for foreign direct investment (fDI) in a bi-annual report produced by the Financial Times.

The town was named 10th overall in the fDI Cities of the Future 2014 Awards, behind places such as London, Barcelona and Berlin and was named 4th best overall in the UK and Ireland. 

The awards were based on measures such as economic potential, local labour market, infrastructure and business friendliness, as well as strategy for encouraging foreign investment. 

Reading was also ranked second best Small European City for business friendliness and was rated in the European top ten in four other business categories. 

Reading UK CIC, the economic development company for Reading, put together Reading’s bid to the fDI Cities of the Future 2014 Awards.

Sue Brackley, Economic Development Manager at Reading UK CIC, said: “The FDI Awards demonstrate the international significance of Reading not only as one of the strongest economies in the UK, but as a leading European city for business investment.

“It is Reading’s overall offer to business rather than financial incentives which is at the heart of its attractiveness to foreign investors.

“Reading boasts a well-balanced economy with outstanding strengths in the knowledge economy, a highly skilled workforce, easy access to key transport hubs, top performing schools and a high quality of life. Businesses based here enjoy the benefits of being in the UK’s top performing knowledge economy outside of the City of London without the London overheads.”

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